Vanity metrics look good
Likes, impressions, traffic, activity counts. They feel productive but often change nothing.
KPIs drive decisions
A KPI:
- Is linked to an objective
- Has an owner
- Triggers action when it changes
If a metric doesn’t influence a decision, it’s noise.
Simple rule
If you wouldn’t act on it, don’t track it.
Takeaway
Measure what matters, ignore the rest.